Boost
by Ovi

2018 - 2019 With extensive experience as a Digital Marketing Manager for a high-profile agency, I have successfully led and executed comprehensive marketing strategies for web development and digital marketing services. Focusing on the UK and Canadian markets, my expertise lay in understanding cultural nuances and tailoring our approach to meet diverse client expectations. This resulted in the successful establishment of our clients' digital footprint, positively impacting their market share and overall business growth.

2019 - 2021 As a key influencer across various departments, I led the creation of dynamic campaign strategies and multi-channel campaigns. I managed a substantial budget, successfully driving leads and improving ROI through strategic optimization of paid media activity across channels. I consistently engaged with digital agencies and internal teams to drive growth and ensure campaign success.

2021 - 2022 Leading the charge on paid digital advertising strategies, I utilized a variety of platforms to maximize user acquisition. My forward-thinking methods, backed by both quantitative and qualitative insights, fostered the adoption of industry best practices and amplified ROI. Collaborating closely with internal teams, I supervised the creation of campaign assets and adeptly allocated a substantial £2 million annual budget across multiple channels.

2022 - 2023 As Paid Social Director at World Wide, I shaped the agency's paid social proposition. I managed cross-functional teams delivering paid media advertising for clients like Bridgestone, London Business School, Karo, SCJ, David Yurman, and The Wall Street Journal. I handled P/L, forecasting, and resourcing while strengthening client relationships through growth opportunities and technology integration. My leadership drove client growth, team promotions, and global governance adherence to best practices and KPIs, while strategic development benefited from thorough social account audits.

2023 - 2024 As Head of Performance at Home Intelligent, I craft and implement B2B and B2C lead generation strategies across paid search and social media. I collaborate with the web team to optimize landing pages and improve conversion rates. Managing the media budget, I build strategic partnerships to stay ahead of trends while maximizing ROI and lead quality. Using advanced analytics and CRM systems, I streamline lead management and deliver deeper insights. I also mentor a talented team, driving professional growth and outstanding campaign results. By tracking KPIs, I provide stakeholders with comprehensive reports and refine campaign strategies using data insights.

2024 As a digital marketing coach and consultant, I specialize in guiding individuals seeking employment in the field or aiming to elevate their skills for application in small to medium businesses. I empower them with tailored strategies and practical insights to excel in the industry.